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Why Hire a B2B Appointment Setting Company (aka "Outsourced SDR", or "Outsourced Inside Sales") team)?

Nurturing leads takes time. But what if those leads were discovered and qualified for you? The best B2B appointment setting services (aka Outsourced SDRs and BDRs) are designed to generate motivated leads. A lot of the up front grunt work of building targeted contact lists, setting up cold email outreach sequences, social selling through Facebook, Instagram, and creating interest is done for you.

Many retail companies find that they can close deals reliably once an appointment has already been set. They just need more 'at bats' and don't have the in house expertise of SDRs or an inside sales team. By engaging with B2B appointment setting companies, you can reduce the amount of time you spend generating and nurturing leads, and ultimately improve your ROI.

With a B2B appointment setting company, you only get contacts who are already interested in your services. B2B appointment setting companies do all the preliminary lead scoring for you. You can make more valuable use of your time.

B2B Appointment Setting Companies or "Outsourced SDR" Services vs. Hiring Independent Contractors

Working with a firm has a few key advantages vs. hiring an independent contractor for outsourced SDR or appointment setting services.

Guaranteed Results. Working with a firm on a month to month contract basis can usually give either an outright guarantee on the number of booked appointments or demo calls per month, or at least a general expectation or goal that they will strive to hit.

Less overhead and management from your end - these firms are focused solely on top of funnel, cutting edge sales and marketing tools and techniques. They do the hiring, training, and managing of a team and bench so you don't have to. If there is turnover there is usually several team members to seamlessly step in and a more experienced account manager tied to your business to ensure your lead and call flow are not interrupted. If you hire and manage independent contractors directly there can be a lot more headaches with turnover, poor performance, etc.

Best Practices for Success: What to Consider When Evaluating

There are a few things you should consider:

Experience. Do they have experience in your particular industry? Will they be able to provide potential clients with the information they need?

Price. Every company has a specific price point that they're looking for. What's in your budget?

Results. Do they offer a guaranteed number of appointments per month, or tie in to closed won deals? What metrics can they show you?

Reputation - will they be a good ambassador for your brand?

Key Considerations When Evaluating an Outsourced SDR Partner

Look for an outsourced appointment setting company that has specific domain expertise in your industry. Time to ROI will be much quicker if your partner understands your market and may also be able to leverage existing contacts.

Understand exactly who will be representing your company and brand on demos, calls and over email.

Look for firms that build long term relationships and partnerships. A sales rep or firm with a short term focus that cuts corners by taking on bad deals and the wrong customers can cause much more harm and pain than the revenue is worth.

You get your own account manager and team.

Let our team consolidate all your needs with efficiency.